Monthly Archives: June 2013

Auto-Listening – Is It Possible?

Scotch whisky is widely regarded to be a product of old world traditions.

Well, OK maybe not quite “ancient” traditions – but the the folklore that whisky carries along with it, what with the Scottish stone castles and simple machinery is really not that far off base – and in some cases it’s the old world traditions and stories of old that really make a whisky.

So for me – as a student of the still establishing discipline of social media – its interesting, as a complete whisky nerd and lover, to see how these old world distilleries are stepping up on the front lines of social media as digital representatives of their distilleries.

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Environmentally Sound Distilleries: Lean Mean n’ Green Whisky Machines

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Whisk(e)y seems in essence to be one of the most naturally pure products produced in the world today.

If you think of it – the only ingredients (minus the  possibility of E150A caramel colouring – that’s another post altogether) are water, malted barley, yeast, wood, environment rich air, and of course – time.

Barley FieldSo it’s hard to believe that creating whisky would leave a big environmental footprint.

But the Scotch Whisky industry is very busy producing its glorious nectar for the world – and doing so leaves a sizeable mark.

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