It almost seems odd to mention the words whisk(e)y and Internet in the same sentence.
One adheres to traditions and old world methods that have changed little in hundreds of years – while the other term refers to a new frontier of communication and being connected to information by technology like never before.
What happens when the old world of whisk(e)y meets the social media driven community of the Internet? Well, what did happen was an absolute explosion of online content.
High powered content too.